Zen Ex Machina, one of Asia Pacific’s leading agile consulting companies, has taken project-building and strategy to heart with a creative approach to showcasing their services at a major industry event.
Lego-Inspired Innovation at Gartner IT Symposium/Xpo™
Understanding the challenge of standing out in a sea of exhibitors, Zen Ex Machina sought a memorable way to represent their agile methodologies. Their solution? A custom Lego-themed booth with matching promotional items that perfectly embody their core message of building flexible, scalable solutions.
For their exhibitor’s booth, they partnered with Brand Spirit to create unique Lego Mugs and Lego Keychain Holders.
A Playful Approach to Serious Business
These custom items served a dual purpose:
- Attracting attention and engaging visitors at their booth
- Providing a tangible metaphor for Zen Ex Machina’s services in agile cloud operations, AI-led product management, and the evolution from project to product thinking
Just as Lego bricks can be assembled and reassembled into countless structures, Zen Ex Machina’s adaptive methodologies enable businesses to build, adapt, and optimize their strategies and products.
Making a Lasting Impression
By choosing promotional items that double as conversation starters, Zen Ex Machina not only attracted more visitors to their booth but also created lasting reminders of their innovative approach to agile consulting.
This creative initiative exemplifies how thinking outside the conventional promotional box can enhance brand visibility and message retention. By aligning its booth’s theme with its core services, Zen Ex Machina created an environment where potential clients could literally hold a piece of their agile philosophy in their hands.
In an industry where abstract concepts often reign supreme, Zen Ex Machina’s approach demonstrates the power of tangible, relatable metaphors in communicating complex ideas. It’s strategies like these that underscore the importance of creative, client-centric marketing, particularly in the competitive field of IT consulting and agile methodologies.