20 High-Performance Promotional Products | Advertise Your Business Everywhere

While digital advertising and social media campaigns have dominated the marketing landscape in recent years, there is one tried-and-true method that continues to deliver impressive results: promotional products. These tangible, branded items have proven to be highly effective advertising tools, ensuring that your business remains visible and memorable in the eyes of your customers.

The Efficacy of Promotional Products

Recent years have witnessed a remarkable surge in the efficacy of promotional products as a marketing strategy. According to a study conducted by the Promotional Products Association International (PPAI), promotional products have consistently demonstrated their impact on consumers’ brand recall and purchasing behavior. The study revealed that:

1. High Recall Rates: An impressive 83% of consumers surveyed could recall the brand associated with a promotional product they received within the past year. This signifies a remarkable increase in brand recognition, which is crucial for maintaining a competitive edge in a crowded market (PPAI, 2020).
2. Longevity and Usage: Unlike many other forms of advertising, promotional products have a lasting impact. Consumers tend to keep and use these items, thereby providing an extended exposure to your brand. In fact, 80% of consumers reported using promotional products regularly, with a majority retaining them for over a year (PPAI, 2020).
3. Positive Brand Perception: Promotional products have the power to enhance your brand image and foster positive associations. The PPAI study found that 59% of consumers had a more favorable impression of the advertiser after receiving a promotional product (PPAI, 2020).
4. Cost-Effective Marketing: Promotional products offer an excellent return on investment. The Advertising Specialty Institute (ASI) reported that the cost per impression (CPI) of promotional products is significantly lower than other advertising mediums. For example, promotional bags have a CPI of less than one-tenth of a cent, making them an incredibly cost-effective advertising tool (ASI, 2021).

Here’s a tip for you on how to know that you’re getting the right promotional product for your business: Map out your customer’s literal journey from the moment they wake up to your place of business.

So, how can you stay in your customer’s line of vision with promotional products? We list down 14 of the most evergreen product types plus six emerging trends that we’ve observed over the past two years.

Five Honorable Mentions:

1. Tote Bags and Other Reusable Bags
2. Toys and Games
3. Travel Bottles and Tumblers
4. Chargers and USB Connectors
5. Anything eco-friendly

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By leveraging the tangible appeal of promotional products, businesses can effectively stay in customers’ line of vision and leave a lasting impression that translates into increased brand recognition, customer loyalty, and, ultimately, higher sales.