Direct mail marketing is a type of marketing that involves sending marketing materials to potential customers through the mail. This type of marketing can be very effective if done correctly. In order to be successful in direct mail marketing in 2022, businesses will need to focus on creating quality, targeted content that will interest the recipients. They will also need to make sure that their mailings are timely and relevant to the current situation.
Direct mail marketing is especially effective for localized brand awareness if you have a brick-and-mortar shop customers can visit.
There’s also a sense of saturation with digital ads and pop-up advertising, giving more traditional forms of marketing like direct mail, a novelty and perhaps even nostalgia for simpler times. Trends in marketing strategies have also indicated a lot of businesses going back to basics and using more traditional marketing methods such as direct mail marketing. By using direct mail, businesses can reach their target audience in a more personal way and stand out from the noise of digital marketing.
Good direct mail marketing items should:
- Easily fit in standard USPS envelopes (so preferable they need to lay flat)
- Weigh less than 3.5 ounces
- Include a personalized message
- Be eye-catching but also useful
- Include a call-to-action
If your target audience is small, going bold on your direct mailers would be a positive strategy to try. You spend a little more on the mailers and hyper-target potential customers based on their zip codes, county, and other demographic factors.
You may find our case history with a client that saved a lot of their budget with their choice of direct mail item. (Read here)
If you’re taking this route, then you’ll find this list of 12 USPS-friendly and practical direct mail items that check all the boxes:
1. Magnetic Add-A-Pad 12-Month Calendar
This fridge magnet showcases your business graphics and important details and it has that added value with the 12-month calendar. Print in full-color to make it eye-catching! MORE INFO >
2. Seeded Paper Coasters
This eco-friendly direct mailer not just creates brand awareness but also lets your target market know that you care about sustainability and environmental responsibility. The coaster has wildflower seeds embedded in it! MORE INFO >
3. Microfiber Cleaning Cloth w/Full Color Sublimation
Showcase your business in vivid colors with this fully sublimated cleaning cloth. Exceptional high qualty, soft, lint free, 160 gram microfiber polyester cloth. 80% Polyester, 20% Polyamide. Perfect for smartphones, tablets, computers, and glasses. MORE INFO >
4. Top Stapled Memo Books (Full Color)
Cover is white 10 point coated one on side, printed one to full color on the outside front and/or back with a clear coat. Front and back copy can be the same or different. Blank back unless otherwise requested. Inside are 12 sheets/24 leaves/48 pages of 50 Lb. MORE INFO >
5. #WCC101 Mini Webcam Cover
Now this is a very valuable piece of direct mailer. With increased concern for privacy and cyber security, a webcam cover will be a much-welcome promotional giveaway. MORE INFO >
6. 6″ x 4″ Sticker Sheets
Stickers make fantastic direct mail marketing items. Get creative with this sticker sheet and design yours with fun graphics that they’ll love to stick on their laptops, Hydro Flasks, binders, etc. MORE INFO >
7. Printed Single Use Alcohol Antibacterial wipe
This is a timely piece of direct mailer that’s easy, disposable, and practical. Customize the packaging on this alcohol wipe to get your name out there. MORE INFO >
8. #VT7900 Standard Magneticmark Bookmark
This bookmark snaps on a page. The full-color wrap option gives your business the opportunity to get fun and creative with the design. MORE INFO >
9. Sprout Pencil w/ card stock sleeve
The plantable Sprout pencils can grow into plants like luscious flowers, fragrant herbs and fresh vegetables once they’re too short to use. Choose from basil, cherry tomato, daisy & forget-me-not seeds. MORE INFO >
10. Post Card with Silicone Phone Wallet
Silicone phone wallets are back on trend and if you have a smaller contact list but really want to increase your open-rate, then sending a more premium mailer like this one is the way to go. Customize the entire back of the postcard and add your logo on the silicone wallet. MORE INFO >
11. Greeting Card with Matchbook Nail File
Promote your spa or salon to specific zip codes. Add that extra ooumph to your mailer with a matchbook nail file. Introduce your business, invite them for a grand opening, and more. MORE INFO >
11. Greeting Card with Matchbook Nail File
Promote your spa or salon to specific zip codes. Add that extra oomph to your mailer with a matchbook nail file. Introduce your business, invite them for a grand opening, and more. MORE INFO >
12. Post Card with Rectangle Credit Card Mints
This postcard includes a credit card sized dispenser of sugar free mints. This is an immediate attention grabber and won’t end up in the bin like many junk mail. It’s bulky, makes noise – all great features of a mailer that wants to get people’s attention. MORE INFO >
You can also click here to visit our online catalog of more than 300,000 brandable products. You can also get in touch with us for personalized ideas based on your specific event needs.