CASE HISTORY: Retro Diner Mugs for a Modern Cafe

A coffee mug adds the right ambiance to a cafe and the Good Coffee (@goodcoffeepnw) cafe knows this very well.

The-good-cafe
Photo from Good Coffee’s Instagram

Brand Spirit helped the Portland-based coffee shop with their branded diner mugs to add to their drinkware for customers.

The classic white 10 oz. mug channels the retro vibe of those 60s diners that nicely contrasts with the cafe’s modern-industrial interior design. On the mug, you’ll see a one-color imprint of the shop’s logo; framed by a clean text detail that says “Delicious coffee. Roasted in the Pacific N.W.” — a minimalist branding choice that suits their overall aesthetic.

Good Coffee
Another branding design variation by the cafe.

They’ve also made these diner mugs available at their online shop for customers who want to support small businesses and take home their own retro coffee mug.

Good coffee interior 1
Good Coffee’s interiors. (Photo from Instagram)

Follow them on Instagram @goodcoffeepnw and Facebook or check out their store locations here.

Need your own branded coffee mugs? Email info@brandspirit.com for inquiries.

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