Marketing strategies these days are largely digital but traditional means like direct mail still works. A survey by The Shopping Shift indicated that 83% of purchases are influenced by relevant direct mail and another report by USPS said that 56% of the people they surveyed found it “a pleasure” to receive mail.
This result is mainly due to the saturation of digital channels like social media and online ads. Consumers are going back to basics and want more personal experiences with brands and businesses.
READ CASE HISTORY: Client Benefits from Huge Savings on Direct Mailer With Branded Microfiber Cloths
Receiving a physical promotional gift through the mail continues to have its merits as a positive customer experience. And from a business perspective, most direct mail campaigns are cost-effective, directly targets your local demographic, and has a wide reach.
Furthermore, direct mail marketing is:
- Interactive
- Personal
- Ideal for businesses with physical stores
- Effective in closing the gap between you and your clients
Here are 7 direct mail marketing gift ideas to help you get started.
1. Real Wood Stickers
These wooden stickers can be applied to any solid surface – even curved surfaces. They make great direct mailers because they’re lightweight and thin. Cut and customized them 100% and etch your branding on maple or cherry wood.
2. Fast Turn Tiffany Matchbox 23-24 Matchsticks
Strike up a conversation (so to speak) with potential customers. Everyone can always use a box of matches at home. Stand out with a full digital imprint on one or two sides of the matchbox. Add your website, business phone number, email, and social media handles.
3. Sheet Mask with Custom Card
Facial sheet masks are a big beauty trend and one doesn’t have to be in the beauty business to use these as direct mailers. In fact, we’ve customized these promotional gifts for a staffing agency. you can read that case history here. Customize the backing card with your logo and business details.
4. 4″ Seed Paper Square Coaster
This “coaster” is a fun, Earth-friendly format for your message. Your full-color, custom message is printed on Premium seed paper with Earth-friendly inks that won’t damage the seeds. The seed paper is made by hand from 100%-recycled material and embedded with a hardy mixture of wildflower seeds. Just plant, water and enjoy your wildflowers! Coasters are available in a range of sizes for any custom project. Perfect for a one-time use. Complies with Prop 65. 4″ L x 4″ W
5. Seed Paper Coupon
Put an eco-friendly spin on coupons and gift cards that go through the mail with these customizable seed papers. Recipients can tear off a section of the card to plant and the rest can serve as the coupon to be redeemed in stores.
6. Economy Webcam Cover 3.0 with Standard Packaging
The packaging gives you plenty of room to present your campaign or your product. With everyone online more than ever, sending them a branded webcam cover will surely be a useful and much-appreciated direct mail item.
7. 6″ x 6″ MicroFiber Cloth
These microfiber cloths are made in the USA and can be customized in full color! Lightweight, foldable, and useful. Customers will appreciate receiving these in the mail.
Need more ideas for your own direct mail gifts? Click here to visit our online catalog of more than 300,000 brandable products. You can also get in touch with us for personalized ideas based on your specific event needs.
No time to shop? We’ll shop for you and find the perfect custom gift for your project. Find us on Facebook, Twitter, Instagram, & Pinterest or email us at info@brandspirit.com.