Chicago-based staffing agency, Addison Group, put a creative spin on their service promotion by handing out logo-branded facial sheet masks to clients.
As an agency that takes away the stress of sourcing manpower for companies, the message “Relax. Let us help.” printed on the sheet masks’ custom card, perfectly delivers what they’re about.
Sheet masks are a very trendy K-beauty (Korean beauty) product that has recently caught the attention of US consumers. “Trend-jacking” is a nifty marketing tactic that effectively delivers brand awareness when done the right way. The agency ran with this big beauty trend by creatively integrating the sheet masks with their custom promotional gifts for clients.
WHAT ARE SHEET MASKS?
Each mask is infused with a water-based formula that refreshes and moisturizes the skin. All you have to do is put the mask over your face and leave it on for 10 to 15 minutes while you enjoy some downtime. Simply remove the mask and gently wipe off the excess formula when done. Below is an example of how a sheet mask is worn.
PACKAGING AND CUSTOMIZATION
These promotional self-care gifts are available in multiple customization and packaging options.
Addison Group chose the Sheet Mask with Custom Card.
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