Yes, business and marketing are going digital, which makes marketing mailers an out-of-the-box way to promote your brand and build your network. The experience of getting something new from the mail is novel during a time where companies are connecting with customers via email or social media. There’s something different about getting a small token or gift in the mail from a small business that feels more personal.
One of our clients effectively saved money while increasing brand awareness with their mailers. You can read their story here.
In fact, Forbes reports that 2019 will be a time for companies to go against the grain even further. When everyone is going email marketing, you go direct mail!
But it’s not enough to just send something through the mail. It’s very likely that you’ll also have some competition, on top of the regular mail.
Here are some tips to keep in mind:
- Be larger than life (or at least, larger than regular mail). This immediately sets you apart from getting placed on the junk pile.
- Love your lumps! Make customers curious about what’s inside the envelope. A slightly lumpy mail does the trick.
- Full-color for full attention. An impactful full-color print and graphic design catch their eyes effectively.
- Play for keeps. Your direct mailer gift has to be useful in one form or another.
Marketing mailers usually cover a smaller scope of the audience but they have a higher conversion rate when compared to other forms of media such as social and email marketing.
Use direct mail marketing gifts to encourage more customer engagement through in-store redemption or store-exclusive offers.
Here are some marketing mailer tokens and giveaways you can customize to help promote your business.
- Instant Coffee To-Go Packet – Promote your business with a fresh pack of single-serve instant gourmet coffee. The package makes it easy to stuff in an envelope and the product keeps well for up to a month. Choose from different gourmet flavored coffee that are as good as the big coffee chains. Customize with a full-color imprint.
2. Color Stack Grow Paper w/ Herb Seeds – Market your local business with something that grows! These seed papers make unique gifts for causes and campaigns like Breast Cancer Awareness. Each eco-friendly seed paper shape is handmade from 100% post-industrial recycled paper and infused with a hardy mix of wildflower seeds. Simply plant the shape, water and enjoy your flowers!
3. Mail Card with Built-in Luggage Tag and Strap – Promote your travel agency or elevate outdoor marketing with a simple but useful luggage tag and strap. Cards are made with heavy laminate. The card has punchout luggage tag customers can easily take out and use.
4. PopSockets – These phone accessories can lay flat, making them a nice mailer gift that really packs a punch. Customize one side in full color. It’s a more expensive option but totally worth the spend, especially if it’s just for a small but active audience.
5. ClearPeel Postcard Laminated with 3.5×4 Magnet – Your 3.5×4 round-corner magnet is secured to the surface of the card with a clear poly film, giving you the most convenient way to get your magnet & message into your customer’s hands
6. Cardboard VR Glasses – Combine digital marketing with traditional direct mail marketing by sending customers these custom cardboard VR Glasses. Send them an email that they’ll need to decipher with a VR viewer to make the experience as full as possible. These glasses are compatible with VR and 3D media. All they have to do is fold and view their phone screen with the cardboard. Now that’s out-of-the-box!
Need more ideas for your own promotional mailers? Click here to visit our online catalog of more than 300,000 brandable products. You can also get in touch with us for personalized ideas based on your specific event needs.
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