NightOwl Discovery needed personalized and sustainable corporate gifts for the year and they came to Brand Spirit for help.
What the company does is help businesses in the most demanding industries by providing tech solutions such as data management, creative design, and strategies for various needs. And as a corporate technology brand that provides a wide range of services for a substantially sized market, they always need to ensure that potential clients and business partners immediately recognize their work and their people.
In order to do this, the brand decided to design a new batch of custom office items that made their branding more recognizable. And what better way to do that than to shed a spotlight on their cool and futuristic logo on their custom giveaways.
CUSTOM ECO-FRIENDLY & REUSABLE FOLDERS
The company realized the great need for more sustainable branded corporate items that also showcase their branding. NightOwl Discovery uses the folders when sending out collateral packages to prospects and when attending meetings. They wanted a folder that conveyed their branding and something that was also durable and reusable for not just the employees but also the clients who receive them. The result was a sleek black pocket folder with an inside page to put their messaging on. The color choice of black puts a premium feel to the item and it’s a perfect contrast for their logo’s colors.
SLEEK BLACK MUGS
They also recently hired a Global Director of Business Development and they wanted a way to introduce him to prospects that was more personal than an email or a press release. In the end, the department came up with a “basket of goodies” that included the black mugs along with a branded pen and a few packets of hot chocolate, wrapped and tied with a beautiful blue ribbon to match their logo. It was a practical and useful gift that made use of strong contrasting colors to make the branding pop.
Both custom giveaways reduce waste in the office while consistently creating brand recall and awareness. Each time a client sees a black glazed folder with a blue logo on the center, they will immediately know who it’s from. This goes the same with the mugs.
For a company that’s involved with technology, one must appreciate their decision to go the other way with more sentimental and personal gifts like mugs and hot chocolate mix, as well as more environmentally conscious items. Brands can certainly learn a lot from these choices of promotional products.
Ready to get started on your own corporate giveaways? We can help.
No time to shop? We’ll shop for you and find the perfect custom gift for your project. Find us on Facebook, Twitter, Instagram, & Pinterest or email us at info@brandspirit.com.