I know – you’re probably thinking ‘Really? When would branded spice make sense to use for promoting my brand?’ That’s where the creativity and fun of marketing with promotional products comes in! How about sending a direct mail piece to key prospects or clients, with a header that says “Are you ready to spice up your sales?” or “Add some kick your inbound lead generation!”. Just play around with the wording so that it makes sense for your company’s offerings. After the mailer has been sent, have your sales people follow up to see if they received the spice package. This makes a sales person’s job so much easier when following up on a promotion like this. The conversation is much warmer and lighthearted which in turn leads to better relationships… thus leading to increase sales. Click here to view options for custom label spices and rubs.